Designing Ecommerce Websites 47 UX design tips and tricks for great online shops eBook Matt Isherwood
Download As PDF : Designing Ecommerce Websites 47 UX design tips and tricks for great online shops eBook Matt Isherwood 
Keen to turn your users into paying customers? Concerned that your conversion rates are too low?
This book will help you perfect your ecommerce website design. It is the result of over five years experience designing for ecommerce websites, and over three years of teaching ecommerce UX design principles. It’s everything you need to avoid usability problems and create a shopping experience that converts.
It delves into the specific things you need to do at each step of the ecommerce funnel, regardless of what you are selling. Create landing pages that don't cause users to bounce and search pages that help people find what they need. Design product pages that answer all your users' questions and checkout flows that don't see big drop-offs.
The edition is a streamlined 47 hints and tips covering the full landing to checkout funnel (it doesn't feature the illustrations, 'More' section and chapter introductions found in the paperback).
Designing Ecommerce Websites 47 UX design tips and tricks for great online shops eBook Matt Isherwood
I've been designing websites for about 15 years, including 3 very-simple ecommerce websites. For the last few years I've read extensively about more-complex ecommerce websites -- and now I'm designing one. Matt's densely-packed ebook has been a major eye-opener. Of particular interest to me are his teaching on photography, unique selling point, jargon, home page (including sequence of information and length), buttons, search, category pages, product names, information on product pages, PayPal, and shipping info. I'm glad I bought this book -- it is a terrific value.Product details
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Designing Ecommerce Websites 47 UX design tips and tricks for great online shops eBook Matt Isherwood Reviews
Excellent, easy to understand yet comprehensive guide to designing e-commerce websites.
I’m a small business owner, and Matt’s book helped me develop a vision and list of “must haves” and “don’t dos” for our e-commerce site. I have been able to more effectively communicate with our designer and developer, ask good questions, and use correct terminology when suggesting changes etc. I highly recommend this book to anyone considering starting an internet based business or adding online sales to an existing brick and mortar model.
This book serves as a very quick but informative guideline to optimising your ecom website. For first time players into the ecom business, this book points out the very important details that you need to make a pointer of to get started.
I've been designing websites for about 15 years, including 3 very-simple ecommerce websites. For the last few years I've read extensively about more-complex ecommerce websites -- and now I'm designing one. Matt's densely-packed ebook has been a major eye-opener. Of particular interest to me are his teaching on photography, unique selling point, jargon, home page (including sequence of information and length), buttons, search, category pages, product names, information on product pages, PayPal, and shipping info. I'm glad I bought this book -- it is a terrific value.
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